Hi I'm Le, I've worked 5 years in marketing. That's a picture of me over there to make you trust me more!
I help creators and businesses run and improve their Meta Ads campaigns.
I work with creative creators or businesses that want to spend more time on their craft and brand, while I help them by focusing on data analytics and campaign mangement.
It's important that the use of creatives are authentic to the creators and businesses, they convert better when made by you, because when the creative aligns with your profile or landing page they trust you more. This is why instead of attempting to replace your creatives with mine, I will instead help you by capturing the right message, drafting captions designed for the target audience of our campaigns.
When we've identified a good angle to capture or a good audience to target, I will create a draft for you to recreate within your style, then the creatives will be more authentic, creating more trust while converting better.
Below are the key goals I would start us off with:
Yotsu.tattoo is a tattoo artist specialising in oriental, pop culture tattoos. He felt like he was spending too much on ads and not getting enough return on it. He isn't sure what is holding him back?
Through analysing his process and ads setup, I identified several challenges mentioned below:
LACK OF TRACKING
Yotsu wasn't sure where conversations came from. Organic or paid, which ads did they come from? Any fix would have required Yotsu losing his time working on his craft.
How I Helped
By moving his ads from Instagram to Meta Ads, more tools and data were available. Then we created a google sheet to track conversations.
Outcome
We were able to trace whether a conversation started organically or from an ad, and if so which ad. Giving us better decision making when allocating budget.
LACK OF ONGOING OPTIMISATION
Yotsu was losing ads spend on unmonitored ads and results. While ads were generating conversations, how can he know which one gave him valuable returns?
How I Helped
By tracking spent budget and return value of the ads.
Outcome
We knew where and when to increase or decrease budget on any particular ads.
LACK OF TARGETING
Yotsu was wasting ads spend on less valuable potential customers. Yotsu attracted a certain demographic which he didn't take advantage of.
How I Helped
By tracking and identifying his ideal clientele, narrowing the targeting to more valuable customers.
Outcome
Yotsu ads spend was used more efficiently for the right customers. Producing more bookings with the same budget.
OVERALL OUTCOME
- Yotsu ads spend were more efficiently spent to produce valuable bookings
- Yotsu given more time to focus on his craft
- Yotsu are better informed to create content for his ideal clientele
- Yotsu received a more consistent flow of bookings
Our first month as partners produced great results, an increase of nearly $10 ROAS, from $6.58 to $16.46 return on ads spend. Demonstrating that Yotsu had untapped market potential that our partnership was able to bring out.
You’ll always have a clear understanding of your pricing, what is being delivered, and the value behind the work.
I take the time to understand your business to apply a particular aid rather than a generic template.
To stay ahead of your competitors, my service isn't one you can approach with a set-and-forget mindset. I'd like us to talk ideas and insights to stay ahead of the market.
